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Digital Marketing simply means advertising a product or service through online channels such as search engines, social media, email, and websites. It is important as it enables you to have a wider reach, target the right customers, and measure the effectiveness of your campaigns immediately.
The time involved in achieving results varies with respect to strategies. SEO can take as long as 3-6 months to show noticeable improvements, but PPC or social-medium ads can deliver results sooner, even in days or weeks.
SEO: Search engine optimization concerns itself with improving organic search rankings through content, keywords, and technical optimization.
PPC: Refers to an advertising model in which the advertiser pays a fee each time an ad is clicked.
Both solutions work their magic together, really.
Both solutions work their magic together, really.
The indicators employed are the key performance indicators that fit the goals: site traffic, conversion rates, ROI, and social media engagement as well as search engine rankings. These would indicate continuous reports on progress with guiding definitive strategies in order to make more profits.